What is PPC pay-per-click marketing? Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. Essentially, Google rewards good performance. The better your ads, the greater your click-through rates and the lower your costs.

Google AdWords — by far the most popular PPC platform — operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements.

Every time a search is initiated, Google digs into the pool of bidding AdWords advertisers and chooses a set of winners to appear in the ad space on its search results page. This system allows winning advertisers to reach potential customers at a cost that fits their budget.

The difficulty is in the execution. Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.

Your pay-per-click keyword strategy should also include regular negative keyword discovery — negative keywords prevent your ads from showing up for searches that are not relevant to your business and are unlikely to convert. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account — even just 20 minutes a week can make a big difference — and making the following adjustments to optimize your campaigns:.

The Performance Grader is a comprehensive free tool that helps you evaluate how your AdWords pay-per-click campaigns are performing in key areas such as:. Get your free performance make money ppc pay per click now.

Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget. Skip to main content. Menu Our Software WordStream Advisor WordStream Advisor for Agencies Free Tools Testimonials How We Help Pricing Blog PPC U Learn PPC Webinars White Papers Videos Company Careers and Culture Leadership Partners Investors News Legal Our Software WordStream Advisor Data entry jobs from home ipswich Advisor for Agencies Free Tools Testimonials.

What is PPC (pay per click) and How Can You Make Money from It?

Help me advertise on Facebook Help me with my Google AdWords easy forex android app Help me manage ads across AdWords, Bing, and Facebook Manage my online advertising for me Help me build and scale my agency. Learn PPC Webinars White Papers Videos.

Careers and Culture Leadership Partners Investors News Legal. You are here Home: Using PPC to Build Your Business. Using PPC to Build Your Business What is PPC pay-per-click marketing? Ultimately, pay-per-click marketing is good for everyone: Because searchers reveal their intent through their search query, advertisers are able to measure the quality of traffic that results from search engine clicks. The searchers comprise their user-base, while the advertisers provide them with their revenue stream.

The engines want to provide relevant results, first and foremost, while offering a highly targeted, revenue-driving advertising channel.

Google AdWords for Pay-Per-Click Marketing Google AdWords — by far the most popular PPC platform — operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements.

Is Pay-Per-Click Marketing Right for You? Plus, you can enjoy an algorithmically generated discount from the search engines in exchange for making their users happy. An effective PPC keyword list should be: That means the keywords you bid on should be closely related to the offerings you sell.

Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic.

In addition, they are less competitive, and therefore less expensive. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting. You should be continuously analyzing the performance of your account — even just 20 minutes a week can make a big difference — and making the following adjustments to optimize your campaigns: Expand the reach of your pay-per-click campaigns by adding keywords that are relevant to your business.

Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend. Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary. Modify the content and calls-to-action CTAs of your landing pages to align with individual search queries in order to boost conversion rates. The Performance Grader is a comprehensive free tool that helps you evaluate how your AdWords pay-per-click campaigns are performing in key areas such as: About WordStream Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.

Find out if you're making mistakes with AdWords. Request A Call Company Support Trademarks Privacy Policy. Online Marketing Tools Landing Page Tool Google Keyword Tool AdWords Keyword Tool New AdWords Tools Marketing Graders Free Online Marketing Courses.

Free Keyword Tools Free Keyword Tool Negative Keyword Tool Keyword Generator Keyword Niche Finder Keyword Grouper Best Keyword Research Tools.

Top 15 Best Pay Per Click (PPC) Publisher Ad Networks WebSites - Thinknowledge!

Search Marketing Fundamentals Keyword Research PPC Keyword Research SEO Basics Display Ads AdWords Ads. PPC Research Google CTR Google Earnings by Industry Most Expensive Keywords The Economics of Quality Score.

AdWords Tips What is Google AdWords Does Google AdWords Work? Marketing Insights How Much Does AdWords Cost?